TRENDS
She Went Viral—Now She’s Defining Denim”
What started as dance videos and GRWMs on TikTok turned into a full-blown fashion moment. She’s the girl who made low-rise cool again, but now she’s on a mission to revive a silhouette everyone said was “over”—skinny jeans. With her signature glam-meets-grunge style and an eye for nostalgic fits, she’s taking the internet (and closets) by storm, one snug pair at a time. Gen Z may have joked about retiring them, but thanks to her? They’re laced up and back on the runway.
“Quiet Luxury: How Sofia Richie Grainge Rebranded Glamour”
In a world where loud logos and fast fashion once reigned supreme, Sofia Richie Grainge redefined luxury with a whisper. Her South of France wedding in April 2023 wasn’t just a celebration—it was the launchpad of a full-blown fashion movement. Dressed in custom Chanel and surrounded by soft glam, neutral palettes, and understated elegance, Sofia became the face of what TikTok now calls the "Old Money" aesthetic.
At the core of this style is quiet luxury—a look that speaks volumes without saying a word. Think clean silhouettes, timeless tailoring, and investment pieces over trends. It's less about what brand you're wearing and more about how it fits, flows, and feels. Sofia’s minimal yet impossibly chic vibe immediately resonated with Gen Z, who began swapping Y2K statement pieces for muted tones, linen sets, ballet flats, and slicked-back buns.
Beyond Instagram, Sofia's style transformed into a lifestyle. Her GRWM videos, skincare routines, and monochrome outfits gave fans a taste of effortless elegance rooted in wealth-coded simplicity. The aesthetic became a form of fashion escapism—aspirational yet approachable.
Now, fashion and entertainment are flooded with her influence. From red carpets to influencer feeds, quiet luxury isn’t just a phase—it’s a full-on rebrand of modern-day glam.
“Cinema Couture: Fashion’s New Favorite Runway
Cinema and fashion have always had a close relationship, but recently, the influence of movie costumes on mainstream style has hit a whole new level. Films are no longer just entertaining us—they're dressing us.
Take Saltburn, for example. Its dark, chaotic energy spilled into fashion with bold suits, sheer fabrics, and moody glam. Suddenly, everyone wanted to channel that eccentric aristocratic vibe. Then came Barbie, and pink took over the world—literally. From hot pink heels to candy-colored accessories, Barbiecore exploded on red carpets, in stores, and across social media. Margot Robbie’s method-dressing press tour only fueled the fire.
Now, the Dune: Part Two promo run is ushering in a wave of “desert chic”—earth tones, flowing silhouettes, metallic textures, and futuristic edge. Zendaya and Timothée Chalamet are setting new standards in sci-fi fashion, both onscreen and off. Think avant-garde with utility vibes.
These films prove that costume design isn’t just about storytelling—it’s about trendsetting. Designers are pulling direct inspiration from the screen, and fans are following suit. Whether it’s nostalgia, fantasy, or dystopia, what we watch is shaping how we dress.
This could be the perfect moment to launch a “Fashion from Film” series. Because in 2025, fashion isn’t just found on runways—it’s found at the movies.
K-pop Royalty Meets Couture: How Idols Are Reshaping Luxury Fashion
The rise of K-pop hasn’t just taken over playlists—it’s taken over fashion houses, red carpets, and global branding campaigns. Today’s biggest luxury brands aren’t just partnering with Hollywood stars—they’re turning to K-pop idols to lead the way, and the impact is undeniable.
Jennie of BLACKPINK, often dubbed “Human Chanel,” embodies the brand’s modern edge and timeless elegance. Meanwhile, Jisoo’s graceful partnership with Dior blends her soft visuals with the brand’s classic femininity. BTS made headlines as Louis Vuitton ambassadors, with each member bringing personal flair to the label’s high fashion image—blurring the lines between idol and icon.
What sets K-pop stars apart as fashion ambassadors is their dual role as performers and influencers. Their styling choices—on stage, in airport paparazzi shots, and during world tours—instantly go viral. Every accessory becomes a moment, every outfit a trend.
Luxury brands know this. K-pop idols bring a loyal global fanbase, a built-in marketing machine, and an ability to shape what’s cool across continents. Fashion shows in Paris or Milan now have K-pop front rows for a reason—they bring hype, reach, and cultural clout.
The result? A fusion of music, style, and storytelling that’s turning K-pop stars into the new faces of fashion’s global future.
Red Carpet Minimalism: The Zendaya Effect
Over the last few seasons, red carpet fashion has taken a sharp turn toward sleek minimalism, led by none other than Zendaya. Known for her bold transformations, Zendaya’s recent style choices—particularly through her collaborations with stylist Law Roach—have leaned into strategic simplicity. Think: solid black gowns, precise tailoring, muted tones, and subtle drama in structure instead of embellishment.
This minimalism isn’t boring—it’s powerful. Stars like Rosie Huntington-Whiteley and Greta Lee are embracing the trend, often appearing in monochromatic looks with clean silhouettes, sculptural shapes, and understated glam. Instead of competing with flashing cameras or loud prints, they let sharp tailoring and intentional design speak for itself.
This shift signals a new kind of red carpet confidence—where elegance is about restraint, not excess. It reflects a broader movement toward "quiet luxury," where status isn’t shown through logos or sparkle, but through silhouette, fit, and timeless design.
In a world saturated with trends, minimalism cuts through the noise—and celebrities know it. Less isn’t just more. Less is unforgettable.
Sheer Obsession: Confidence in Transparency
One of the boldest fashion statements dominating celebrity style right now is the sheer dress movement. From red carpets to afterparties, stars like Dua Lipa, Hailey Bieber, and Megan Fox are fully embracing transparent fabrics, visible lingerie, and skin-baring silhouettes that blur the line between clothing and intimacy.
But this trend isn’t just about showing skin—it’s about showing confidence. Sheer fashion has become a symbol of body celebration, where celebrities are reclaiming the narrative around what’s considered “too much.” Rather than hiding behind heavy fabrics, these stars are choosing lightness, fluidity, and vulnerability in how they present themselves.
The sheer obsession also reflects the modern fashion mood: playful, daring, and unapologetically expressive. Whether it’s Hailey Bieber in a lace-trimmed slip dress or Dua Lipa in a full mesh look, these moments push fashion forward by redefining sensuality.
There’s power in transparency—both literal and figurative. As more stars adopt this style, it’s clear that sheer is here to stay, reshaping the red carpet as a space for self-expression and sartorial risk-taking.
It-Girls Launching Brands: From Muse to Mogul
Today’s fashion "It-girls" aren’t just influencing trends—they’re building empires. Celebrities like Hailey Bieber, Kylie Jenner, and Emma Chamberlain have shifted from style icons to full-fledged brand founders, launching labels that reflect their personal aesthetic and cultural influence. From Hailey’s skincare-meets-minimalist-fashion brand Rhode, to Kylie’s sleek, neutral-toned clothing line Khy, these women are redefining what it means to be a modern-day fashion entrepreneur.
What makes this trend so powerful is that these brands don’t just sell products—they sell lifestyles. Fans aren’t just buying clothes or makeup—they’re buying into the "cool girl" persona these women have carefully curated online. Whether it's Rhode’s dewy-glow aesthetic or Khy’s muted streetwear edge, each brand mirrors its founder's public image to a T.
Even Sofia Richie Grainge, the face of the quiet luxury movement, is rumored to be developing her own line, capitalizing on her recent fashion renaissance.
The bottom line? Today’s It-girls aren’t just wearing the trends—they’re creating them. And with massive social platforms behind them, their ability to shape the fashion landscape is only growing stronger.
The ‘No-Stylist’ Flex: Effortless or Expertly Curated?
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Today’s fashion "It-girls" aren’t just influencing trends—they’re building empires. Celebrities like Hailey Bieber, Kylie Jenner, and Emma Chamberlain have shifted from style icons to full-fledged brand founders, launching labels that reflect their personal aesthetic and cultural influence. From Hailey’s skincare-meets-minimalist-fashion brand Rhode, to Kylie’s sleek, neutral-toned clothing line Khy, these women are redefining what it means to be a modern-day fashion entrepreneur.
What makes this trend so powerful is that these brands don’t just sell products—they sell lifestyles. Fans aren’t just buying clothes or makeup—they’re buying into the "cool girl" persona these women have carefully curated online. Whether it's Rhode’s dewy-glow aesthetic or Khy’s muted streetwear edge, each brand mirrors its founder's public image to a T.
Even Sofia Richie Grainge, the face of the quiet luxury movement, is rumored to be developing her own line, capitalizing on her recent fashion renaissance.
The bottom line? Today’s It-girls aren’t just wearing the trends—they’re creating them. And with massive social platforms behind them, their ability to shape the fashion landscape is only growing stronger.
The ‘No-Stylist’ Flex: Effortless or Expertly Curated?
In a world of ever-changing trends, some celebrities are doing the exact opposite—they’re sticking to signature off-duty uniforms that feel consistent, curated, and effortlessly cool. Stars like Bella Hadid, Jacob Elordi, and Sofia Richie Grainge have developed distinct street style identities that are as recognizable as their red carpet looks.
For Bella, it’s all about baggy cargos, vintage sunglasses, and dad sneakers. Jacob leans into oversized button-downs, loose slacks, and retro accessories—giving off “effortless film student” energy. And Sofia? She’s mastered monochrome loungewear, sleek ballet flats, and slicked-back hair for that quiet luxury aura, even when she’s just grabbing coffee.
These off-duty uniforms aren’t accidental—they’re calculated fashion branding. They signal personal style, make everyday paparazzi shots feel intentional, and give fans something to emulate. The repetition creates aesthetic consistency, which becomes part of the celeb’s identity.
In a sense, it’s anti-trend—but still influential. While everyone else is trying something new, these stars are reinforcing a look that’s so them, it’s instantly iconic.
Press Tour Fashion as Performance (aka The Fashion Rollout)
Celebs are turning press tours into full-blown fashion performances. Think Zendaya’s Dune 2 archive runway, Anya Taylor-Joy’s Furiosa metallic armor looks, or Timothée Chalamet’s edgy sci-fi tailoring. Every appearance is coordinated, branded, and cinematically styled—often with dedicated fashion teams and high-fashion partners like Loewe, Mugler, or Schiaparelli.
This trend isn’t just about promoting a movie—it’s about telling a fashion story. Outfits are strategically themed to match the character, the film’s tone, or the aesthetic world it belongs to. It turns press into runway, blending red carpet with costume and personal branding.
For fans and fashion lovers, it’s addictive to follow—each look builds anticipation. These rollouts blur the line between PR and couture, making fashion a key part of a project’s cultural impact.
